Who we are

A small company with big ambitions: American Cranberry Co. started in 1996 as the product brand name for the retail fresh and frozen cranberries grown on our family farm. When Jeff and Sharon Daniel (husband and wife) founded the farm, they continued a legacy as the 4th generation of New Jersey cranberry growers in the family. The farm maintained an entrepreneurial mindset to adapt to fluctuating markets, building relationships with local growers over the years. Today, we are the sole cranberry receiving station of independent market cranberries in New Jersey. Austin and Emily Daniel (husband and wife) took over the operation and continued the family tradition as the 5th generation of cranberry growers. They transitioned American Cranberry Co. from a brand to incorporation as its own entity separate from the farm, marking the beginning of a new chapter for American Cranberry Co. We aim to supply quality product and provide a thriving business environment for American Cranberry Co. employees and growers as we expand to become a major supplier of USA grown cranberries.